highgerma.blogg.se - Mktg 13 principles of marketing

#Mktg 13 principles of marketing how to

Students’ grades in this course will be based on examinations, participation in class discussions, experiential exercises or other projects as assigned.ġ1-04-2011, reviewed, revised and approved by the Department of Marketing facultyġ2-01-2006, reviewed and approved by the Dept. Other strategies that may be employed include projects, case study, guest lecturers, and multimedia applications,Īt the conclusion of the course, students will:ġ) Identify the marketing function and its important role in a dynamic global environment.Ģ) Recognize how organizations succeed by creatively adapting the controllable marketing factors (product, price, promotion and place) to the continuously changing marketing environment (social, economic, technological, competitive and regulatory forces).ģ) Describe such key concepts as situation analysis, customer value, market segmentation, target marketing, marketing mix, product differentiation, and brand loyalty.Ĥ) Recognize the role of innovation in the development of new products/services and/or systems.ĥ) Recognize the bases for ethical and socially responsible decision making.Ħ) Compare multiple global cultural perspectives and their role in marketing strategy. Instructional approaches used in this course include lecture, discussions, and experiential activities. Mktg: principles of marketing 13th edition ISBN-13: 9780357127803 ISBN-10: 0357127803 Author(s): Charles W. Channels of distribution, logistics and supply chain managementĭetailed Description of Conduct of the Course.

Market segmentation, targeting and positioning.Major topics covered in this course include: This course examines how real-world organizations direct their marketing activities to serve their target customers effectively, competitively, ethically, socially responsibly, and profitably.

#Mktg 13 principles of marketing how to

The course emphasizes how to develop, position, price, distribute, communicate, and promote an organization’s offerings to selected target markets in a dynamic global environment, A business core requirement.ĭetailed Description of Content of the Course Contribute to strategic learning agenda by collaborating with business & marketing leadership, agency/tech partners.Examines the marketing principles, concepts, and practices used by organizations to create value, enhance satisfaction, and manage customer relationships.

Leads the Test and Learn Agile Squad, cross-functional team, responsible to plan, develop, and execute test and learn principles.

Own the lifecycle of test-and-learn initiatives, including prioritization, execution, and scaling of learnings across the business.

Position is critical to continuously innovate marketing tactics to increase consistency, effectiveness to drive day-to-day execution and strategic perspective to drive cross-functional collaboration.

Works with the Lead manager of Media Strategy who is responsible for all acquisition-focused paid media strategy, to ensure key learnings/findings from media testing are incorporated into the media strategy in real-time.

Leads the Test and Learn Agile Squad, cross-functional team, responsible to plan, develop, and execute test and learn principles.

Drives execution of test-and-learn media marketing strategy, ensuring maximum efficiency and effectiveness in media are identified and implemented.